Behind every property decision is a person with aspirations, concerns and expectations. Understanding them is where effective real estate sales begin.

In Real Estate: From Call to Closing, renowned Indian motivational speaker and business coach Shashish Kumar Tiwari connects customer psychology and human behaviour with the practical demands of selling property.

This complete playbook guides readers through the entire sales journey, from making the first call and identifying customer needs to presenting properties, handling objections, negotiating and following up. Practical scripts and examples from the Indian market explain how to approach customers who hesitate, compare options or delay decisions.

Designed to help beginners develop into confident professionals, the book offers useful ways to strengthen communication, organise their daily work and build a consistent sales approach. Readers learn to earn trust, support informed decisions and create customer relationships that extend beyond a single transaction, laying the foundation for sustained professional growth.