"Jeff Bezos, the visionary founder of  Amazon, has revolutionised the way we shop, read, and interact with technology. His remarkable journey from a small online bookstore to a global e-commerce giant platform has inspired entrepreneurs and business leaders worldwide. Through this book, the author aims to dissect the principles and mindset that propelled Jeff Bezos to his incredible success.

In this book, the readers will discover the importance of customer obsession, the relentless pursuit of innovation, and the willingness to embrace failure as a stepping stone to success. It will also delve into the significance of long-term thinking, a core principle that has shaped Amazon’s strategy and differentiation in the market. Additionally, it will also explain the vital role of experimentation, data-driven decision-making, the power of building a strong organisational culture and so much more.

Hopefully, this book will serve the readers as a source of inspiration, guidance and practical advice as they pursue their own paths to success."