"This book, 'INDIA RISING - Rise & Future of Services Sector Led by Global Capability Centres (GCCs) in India (1985-2040), is a journey through time, an exploration of how India's services sector was built, how it matured, and how it continues to reinvent itself. It traces the evolution from the initial years of the 1960s, transitioning through the early years of Y2K coding and back-office processing to today's world of Al-driven innovation hubs, R&D centres, and digital engineering facilities that define the GCC ecosystem.

The narrative is both historical and forward-looking. It reflects on government policies, private enterprise initiatives, and human capital transformations that powered India's emergence as a global services leader. But more importantly, it examines the 'why now' and 'what next'-how GCCs are no longer just extensions of multinational corporations, but co-creation engines driving innovation, sustainability, and competitive advantage worldwide.

As we look towards 2040, the book envisions a future where India's GCCs play a central role in shaping the digital economy, leading R&D efforts, and influencing global business strategies, thereby making significant contributions to the nation's economy.

It's a story of 'emergence, evolution and reinvention'. A captivating story of India's services sector. India's journey from being a support system to emerging as a strategic pillar of global transformation."